Faux Fur: Benefits and Care Tips
A trend over the last couple of seasons is the cozy Teddy Bear Coat.

Some might jokingly call this material "Cheburashka fur," but that's not the point. The point is that faux fur is confidently outperforming natural fur. And there are several compelling reasons for this:
- Quality: Faux fur is becoming increasingly difficult to distinguish from the real thing, especially in small items like bags, shoes, and mixed-material jackets.
- Variety of textures: Faux fur can come in any length, color, and density.
- Versatility: You can combine completely different textures and prints in a single garment.
- Ease of sewing: The base of faux fur is fabric, which means it is much easier to cut and sew than natural fur.
- Easy care: A faux fur coat won't be eaten by moths, it handles washing or dry cleaning better, and it won't fade or lose its color over time.
- Price: Faux fur models are accessible to everyone, which young fashionistas are happy to take advantage of.
- Ethics: No animals need to be harmed for this fur.
While short-pile fur is relatively straightforward—gentle washing at 35-40 degrees, towel drying, and air drying—what about long-pile fur, which tends to mat and clump unattractively?
The first rule is that after washing, such fur must not be twisted or creased. It should only be dried with the pile smoothed in the desired direction.
The second rule is to brush it regularly. However, do not use a pet grooming brush. Because of its frequent and sharp teeth, it will simply pull out a significant portion of the pile.

You should use a comb with wider-spaced, rounded tips. A standard hairbrush or a garment brush will work perfectly.

After brushing, shake the fur and remove any loose fibers with a lint roller.

If long fur has matted into clumps, you will need to separate the fibers down to the base and carefully brush them through their entire length in different directions. In particularly difficult cases, a clear silicone spray can help—it will make brushing easier, and any residue can be easily removed with a paper towel.
Here is a clear before-and-after illustration for faux fur that is easy to "revive" with delicate brushing before the winter season 👌





@krestiki_noliki, don't worry, there are a huge number of sprays in auto shops that don't leave residue, have the ability to displace moisture (the fur won't get wet in the snow), and even break down on their own over time. But if it still worries you, I'll say that after a light brushing with silicone, it's easily removed with regular ammonia 😉